Working with Docklands Bars to ensure that their individual portfolio of brands had a consistent overarching parent, with a trickle down brand approach, that although very different in their own market audience, had a shared principal that meant consistency through delivery of services.
A challenge to bring together a multitude of brands under one umbrella stategy.
We delivered a Branding concept, with a strategy for deployment across interior channels. We created branding style guides, for use by the in house team, as well as a tone of voice and peripheral assets to assist in strengthening belonging of satellite brands.
“Western Colours have been great in providing open dialog with us in order to solve the problem we were facing in bringing about our very different portfolio of brands, in to a consistent central vision that we could push to assist in consistency. We continue to work with them in order to roll out and shape this. They have been easy to work with and ever patient with our time constraints.”
