In recent years, black and white branding has become a noticeable trend in the design world. Characterised by its clean, minimalist aesthetic, this approach strips back the complexity of colour in favour of stark contrast and clarity. But what’s driving this shift, and what are the advantages and potential downsides of such a design strategy?

In today’s crowded marketplace, many businesses experience a plateau in growth. One of the root causes? A muddled or inconsistent brand identity. When your brand lacks clarity, customers struggle to connect, and business growth can stagnate. Let’s explore why businesses dilute their message and how to fix it...